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What is Primal Alternative?

Primal Alternative is a food range designed to make going Paleo/Primal more doable and sustainable.  With our delicious home baked goodies at hand we hope you will have no desire to 'fall off the wagon!'

Plants & animals, plants & animals, plants & animals is great for the most part, but what happens when you fancy a hot buttered slice of toast, or a Cookie to dunk in your cuppa...and what about Pizza night?  And how do we get enough Gelatine into us anyway?

The Primal Alternative range was created by Albany, WA Mum Helen Marshall, who developed the brand to serve her time poor, convenience craving community.  Primal Alternative hit the markets two years ago and was welcomed with open arms. 

Helen has franchised her successful business model in order to bring Primal Alternative to the whole of Australia. 

Primal Alternative Producers are called Primalistas!

Helen is a certified Primal Health Coach who helps Paleo Loving, home bakers create a faff free, walk in business of their own. We are a national brand of local producers - wouldn't you love to be part of our sisterhood tribe?

Become a Primalista  Questions Asked About Our Licence  Questions Asked About Our Products


What is the product range?



Gellies are a fun combination of ingredients for digestive and gut health. With less than one teaspoon of honey per bag and coloured with beetroot powder, these protein rich goodies are a perfect snack or alternative to lollies.

Grain Free Cookies

Grain Free Cookies

With less than a teaspoon of organic coconut sugar per cookie, rich in good fats and 70% cocoa real chocolate chips – if you’re going to have a biscuit on your grain free journey, why not make it this one? GLUTEN AND GRAIN FREE.

Paleo Fruit Bread

Paleo Fruit Bread

A nourishing savoury fruit toast with cinnamon and ginger spices. Try toasted with butter and honey. The good fats in this versatile bread will keep you full for longer. Freezes for up to three months, slice first and pop straight into the toaster. GLUTEN DAIRY AND GRAIN FREE, NO ADDED SUGAR. Suitable for vegetarians and vegans.

Paleo Pizza Bases

Paleo Pizza Bases

These grain free and gluten free, thin crust pizza bases mean pizza night is back on the menu! This isn’t any old pizza base – it is nuts, eggs & coconut oil in disguise! Pre-baked for super convenience, just add your favourite toppings and bake. Store in a sealed container in the fridge and use before best before date or freeze for up to three months. GLUTEN, DAIRY AND GRAIN FREE. Suitable for vegetarians.

Winter & Summer Paleo Bread

Winter & Summer Paleo Bread

A savoury gluten and grain free alternative to wheat bread. Best served toasted with butter. This isn’t bread, it is nuts, eggs and seasonal vegetables in disguise! GLUTEN, DAIRY, GRAIN AND SUGAR FREE. Suitable for vegetarians.

What do customers say about the Primal Alternative range?

Helen @primalalternative comes up with yet another schweet solution.. Gelatin is one of the amazing gut healing foods at our disposal, which works wonders in healing leaky gut and helping heal the guts of our kids with allergies and food intolerances. Those same little ones who have to struggle with having to avoid a lot of 'treats' and favourite foods to stay well. These primal soapbox gellies are blended with the digestive bitter properties of lemon juice, some lovely local organic raw honey to make the perfect little healing treats! #paleo #gellies #guthealth #immunehealth #allergies #gelatin #denmarkwa #nutrition

Rae Powys - Naturopath

My favourite thing is the fruit toast, then the cookies and gellies, my family love the pizza bases - so all up, everything is loved and so wonderful to be able to buy healthy, nutritious and delicious 'convenience food'. Thank you Primal Alternative!

Carol, WA

Love everything you make! Especially your gellies - OMG - and your pizza bases - the whole family loves them, and they make such a great easy meal! Thank you!

Mandy, WA

I have been eating Primal Alternative products for almost a year. I love the fruit toast. It is such a convenient food. Having a breakfast that agrees with me and that also keeps me going for hours is awesome!!! Highly recommend to anyone wanting to eat delicious food that does you good.

Melissa, WA

Your choc chip cookies are delicious! However it is your pizza bases that have made a big difference to our family - once a week we can have a meal that takes next to no effort to throw together and that everyone loves and that is nutritious with very little washing up to do and that makes me very happy.

Nina, WA

I just wanted to let you know how awesome your pizza bases are! I bought some from the health food shop today and while I made the family normal pizzas I got to enjoy what tasted like a normal pizza along with them! Thank you!!

Sharelle, WA

Do you ship to the US? Primalista! Love it! It's a great business model. We are so excited and inspired that you have a primal business and hope everyone in Australia support and buys.

Elle Russ - Primal Blueprint Podcast

WOW! I was SO amazed...thank you so much! The boys and I were so impressed and we loved the products so much!

Heidi Hosking

The cookies were a huge hit with our son!

Melvina Benz - Paleonutter

Where can I get those fantastic cookies? Can you post some? Just can't wait for cookies, I feel now like a cookie monster from sesame street! My wife loves your cookies too and now I am on the hunt for them!

Silver Aasjarv

Thank you Primal Alternative and Kyra Miles for my amazing goodies!! The family love them!

Leanne Anders - Primalmum

Yummy Primal Alternatives - We had Helen Marshall from Primal Alternative on the podcast a couple of weeks back and we've been absolutely loving our Grain Free Cookies and Paleo Pizza Bases! So much so that now we're out and desperately need some more. We couldn't resist. Try them out for yourself, we guarantee you won't be disappointed.

Dr Brett Hill from That Paleo Show

"Your Paleo Bread is EPIC."

Jules Galloway - Naturopath & Shiny Healthy You Podcast Host



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