Start a small, local bakery from your own kitchen
With the Primalista Licence
(est. 2014)
Trusted for over 10 years by 365+ licensed Primalista bakers across Australia and beyond.
If you’ve ever thought, “I’d love to stay home and earn something from baking… I just don’t know how to start,” you’re in the right place.
Instead of trying to figure out council, compliance, packaging, pricing and how to get customers on your own, the Primalista Licence gives you access to a proven model, trademarked brand, labels, systems and know-how already tested over 10+ years.
Book a call and let’s talk through whether the Primalista Licence could help you get started faster, with a lot less trial and error.
BOOK A CALLAPPROVED BY ...
If You’ve Ever Tried To “Figure It Out”… You Know Why This Matters
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After 10+ years and 1,400+ conversations with women who want to start a small, local bakery from their own kitchen, I’ve seen this again and again:
Most don’t get stuck because they can’t bake.
They get stuck because starting from scratch comes with a hundred tiny decisions that somehow all feel urgent.
- What would I sell?
- Do I need fancy baking skills?
- Is it even legal and how do I get my kitchen approved without getting stuck in red tape and BS?
- How do I get customers?
- What about the marketing side?
- How much could I earn?
- What could this look like in my life?
I started exactly the same way.
I was baking a couple of days a week from my own kitchen, bringing in enough to help with the mortgage and household bills, while still having a life outside of work.
Then I realised this wasn’t just baking.
It was a repeatable way to earn from home without needing a shop, staff, or huge overheads.
I knew there would be other women who’d want a more flexible way to work that actually fit around life, so I took everything I’d learned navigating councils, compliance, branding, pricing and suppliers, and turned it into the Primalista Licence, with the vision of women supporting each other, not competing.
A proven model with the brand, products, pricing, labels, food safety systems, suppliers, marketing tools and know-how already worked out.
So you’re not left trying to figure it all out on your own.
The next step is to book a call.
We’ll talk through your situation, your area, and what this could realistically look like for you.
You’ll know by the end of the call whether it’s a good fit.
BOOK A CALL
Why Grain-Free (Naturally Gluten-Free) Sells
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People still want bread-y things.
They just don’t want the heavy flour-and-sugar crash (or the bloat) afterwards.
Primal Alternative products are not made with made with wheat or grain flours. We use nourishing ingredients like free-range eggs, nuts, seeds, vegetables and healthy fats to create better versions of the comfort foods people already love loaves, bagels, wraps, pizzas, cookies, pastry, brownies and granola.
And this isn’t some fringe wellness niche anymore.
In Australia, almost three-quarters of people (73%) say they actively put effort into maintaining a healthy diet and nutrition is one of the top things they care about when choosing what to buy. FSANZ (2023)
In the USA, the “better-for-you snacks” market alone is projected to grow from about US$13 billion in 2024 to nearly US$20 billion by 2030 which tells you this demand for healthier comfort food is real and rising. Grand View Research (2024–2030)
Even mainstream nutrition guidance has shifted.
The January 2026 U.S. Dietary Guidelines (2025–2030) put “real food” back at the centre prioritising protein, dairy, vegetables, fruit, healthy fats and whole grains, and calling for a significant reduction in highly processed foods and refined carbohydrates. USDA/HHS (2025–2030)
So this isn’t radical.
It’s simply aligned with where food culture is heading.
You’re not trying to be the next sourdough-and-cupcakes bake lady.
You’re offering people a solid outsource option:
the foods they love made locally with ingredients they actually feel good about
You’re serving the “finally, I can eat this” customer and those customers become loyal, repeat buyers.
“I love watching people’s faces light up and they say, ‘Oh my goodness, I can eat everything here!’” Primalista Neroli
Book a call and we’ll look at what the demand could be in your area, where you could sell, and how this could actually work for you.
BOOK A CALLYou’re Not Selling A Fad.
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Primal Alternative is trusted by health professionals and real-food leaders which makes it easier to show up with confidence from day one.
“I am thrilled to endorse the exceptional range of Primal Alternative products. These paleo baked goods are a true game-changer for anyone committed to a grain-free, gluten-free, or dairy-free lifestyle.”
Dr Verena Raschke-Cheema PhD, MSc.
“Primal Alternative is such a beautiful option. It’s a great feeling knowing your work nourishes your family and your community and I love that Primal Alternative offers this opportunity.”
Jo Whitton | Quirky Cooking
“Primal Alternative products are my favourite way to support my health and busy lifestyle. You don’t have to compromise on taste or nutrient density.”
Steph Lowe | The Natural Nutritionist (BSpExSc GDipHumNutr)
“I love every single product in the Primal Alternative range. Real-food, ready-to-go options like this are genuinely hard to find which is why I recommend them to clients, friends and family.”
Jordan Pie | Qualified Nutritionist & Gut And Psychology Syndrome Practitioner
“Primal Alternative products have been a lifesaver for many of my clients. Being able to recommend something already made, that’s aligned with real-food principles, takes the pressure off and the business model Helen’s created is incredible.”
Elyse Comerford |
Nutritionist WellBelly Health
"Okay… But Is This Actually Proven?"
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Yes. And that matters.
Primal Alternative has already helped 365+ women across Australia, the USA, the UK and NZ build bake-from-home businesses using this model.
And the results are often fast:
“Everything else is going well - I have my ABN (EIN), business registration … the baking is going well and everything has tasted great so far … even the fussy 18-year old said ‘not bad’ to the zucchini loaf - high praise indeed !!!” Primalista Judi
“Congratulations and well done on such a mammoth effort. If it weren’t for you and the fairest business opportunity I’ve ever seen, then I wouldn’t be finally heading down the path I’ve wanted to for so long.” Primalista Cheryl
Book a call and let’s talk through what this could look like for you, using a model that’s already been proven by hundreds of women before you.
Step-By-Step Training To Get You Open For Business
Open for Business → Get Equipped → Making Sales, with a clear start-to-launch path so you always know what to do next.
Simple Recipes And How-To Videos
Measure, mix, bake. No artisan skills required ingredients are streamlined and 96% say the recipes are easy and doable.
You’ll get 18 core “ready-to-bake” recipes (including loaves and bagels, plus cookies, pizza bases, wraps, granola, pastry and seasonal favourites like Hot Cross Buns and Mince Pies) plus 15 packet mix recipes.
Proven Selling Systems (So You Get Paid)
Markets, retail/stockists, and pre-orders with scripts and templates so you’re not guessing what to say or how to sell.
Plus a full marketing library: professional product photos, brochures, testimonials, flyers, business cards, and market signage/banners so you can look legit from day one.
Food Safety Program And Health Dept Support
A comprehensive food safety program plus practical guidance to help you get your home kitchen approved and stay compliant without stress. Primal Alternative products are ‘low risk’ and ‘not potentially hazardous’ and safe to be made from a home kitchen.
FSANZ/FDA-Ready Labels And Barcodes
You don’t have to guess what’s compliant. We give you label templates with the key stuff done properly nutrition info (macros + energy), ingredients, and barcodes so your products are retail-ready if you choose to sell in shops. It also means customers can scan macros into trackers. In short: you can do this like a grown-up business, not a hobby.
Supplier Shortcuts (No Ringing Around)
We’ll point you to the best places to buy ingredients and packaging so you can get set up faster and protect your margins.
A Full Product Range People Already Want
Grain-free loaves, pizzas, wraps, pastries, granola, cookies, mixes and more designed to be repeat-purchase staples, not “one-off novelty bakes”.
A Supportive, Non-Competitive Community
This is the bit that makes it sustainable. You’re building your own business — but you’re not doing it alone.
(And yes, the vibe matters: 97% say the recipes are easy and the process is doable and the community is a huge part of why women actually follow through.)
Most people book a call before they join. It’s relaxed and practical, takes about 30 minutes, and you’ll know if it feels like a good fit.
“Do I Need Fancy Baking Skills?”
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No.
Our recipes are simple: measure, mix, bake.
Faff-free!
Grain-free baking is different to sourdough-style baking there’s no kneading, proving or waiting around for dough to rise. So you don’t need artisan baking skills.
In fact, 96% of Primalistas say the recipes are easy. They need to be that’s how this model stays doable and replicable in a normal home kitchen.
Honestly, the slowest part is usually weighing the ingredients. Most recipes are basically: chuck it all in, mix for a minute, pour into tins, bake.
Primalista Kat, in this pic, is pouring our Turmeric & Hemp Loaf (paleo, dairy-free, egg-free) into tins here. Most recipes make 2+ products per batch, so in a focused 4–5 hour bake session, one person can turn out a seriously good amount of stock.
The ingredients are streamlined, the steps are straightforward, and you get how-to videos from me in my kitchen showing you how to make and package things so you’re not second-guessing each step.
"Are The Recipes Easy?"
Yes. The method is simple: measure, mix and bake.
There’s no kneading, proving or rising, and you don’t need a Thermomix. In fact, all of the recipes can be made with just a bowl and spoon, and I always recommend starting with what you have.
Check out these snippets from real Primalista training videos to see how doable the recipes are.
One of the best parts of starting as a Primalista is you don’t have to prove yourself from scratch.
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Alexx Stuart, founder of Low Tox Life, explains why she trusts and recommends Primal Alternative. Starting under an already-trusted brand makes everything easier from day one.
"Is This Even Legal?"
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Short answer: yes.
This model is operational in Australia, the United States, the UK and New Zealand. I’ve been helping women get home kitchens approved for over a decade and my own kitchen is approved too.
The reason it works from home is simple: what we make is low risk (not potentially hazardous). No risky, high-temperature-control foods. No commercial refits required.
And this is where the Primalista Licence makes all the difference.
Our Food Safety Program
Inside the Licence, you get our comprehensive Food Safety Program built with environmental health officers and food technicians.
It shows inspectors exactly what they need to see:
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what you’re making (and why it’s low risk)
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how ingredients are stored
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safe handling processes
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packaging + labelling (FSANZ + FDA compliant)
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scientific evidence and lab testing confirming low-risk production
This one document can save you weeks of being bounced around the phone, getting conflicting answers, and drowning in red tape.
I’ve even had Environmental Health Officers tell me directly how thorough and professional it is.
Don’t Fear The Health Department
Health departments aren’t out to “catch you out”. They just want food sold to the public to be made safely, which is exactly what you want too.
Once you know what they’re looking for, it’s far less scary.
Quick Reality Check
Yes, compliance is a real part of running a legit food business. It’s not a “get rich quick” scheme, and it does involve real work on your feet in the kitchen.
But getting approved is one of the best things you’ll do. It gives you confidence, credibility, and makes selling easier because you know you’re doing it properly.
Click your country below to find out what to expect.
Australia
United States of America
United Kingdom
New Zealand
Most people think their council is the worst and that their kitchen will never pass! It’s often much more straightforward than it feels once you know the right way to go about it.
Book a call and we’ll talk through your setup and any council questions together.
BOOK A CALL
“How Do I Actually Get Customers?”
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This is where a lot of DIY models fall apart because recipes are only half the story.
Inside Primal Alternative you get three proven selling systems, with scripts and templates so you’re not making it up:
Markets
How to set up a stall that looks legit, what to say, what to bring, and how to turn browsers into repeat customers.
Retail / Stockists
Exactly how to approach stockists, what to say, what to send, and how to make it easy for a shop to say yes.
Pre-Orders / Direct-To-Customer
A simple rhythm that creates consistent income without baking “all the time”.
Real-life example from Primalista Emily (6 years in):
“I advertised in my local buy swap sell page on Facebook and got a massive response from everyone wanting to place orders."
Next up are 2 short videos to help you get a real feel for what it’s like to run a Primalista market stall and supply local stockists.
This is the bit that saves so much time.
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Let me say the quiet part out loud:
Most women don’t get stuck because they can’t bake.
They get stuck because starting a bake-from-home business asks you to create a whole brand and marketing machine around the baking… from scratch.
And that’s where the energy leaks out.
Because suddenly it’s:
“What do I post?”
“What do I say to people?”
“How do I price this?”
“How do I make it look legit?”
“How do I approach a shop without feeling awkward?”
“How do I get orders without begging?”
It’s exhausting. And it’s usually the reason people stall out before they even begin.
So we don’t just give you recipes.
We give you the practical assets and the marketing know-how that makes getting customers way easier without you having to become an influencer, a designer, or a salesy weirdo.
500+ Professional Product Photos
So you can look legit from day one without spending weeks trying to get decent pics on your phone or waiting until “everything’s perfect” before you post.
You can literally start by saying “Coming soon…” and you’ve got stunning images ready to go.
Customer + Stockist Brochures
These are the kind of things people don’t realise they need until they’re standing at a market or talking to a shop owner and getting peppered with questions.
So we give you brochures that introduce the range and answer the common questions:
ingredients, shelf life, carb content, gluten-free, “is this dairy free?”, “is it low carb?”, “what’s it sweetened with?”, all of it.
You don’t have to explain it all from scratch every time.
Scripts + Templates (So You Always Know What To Say)
This is such a relief when you’re starting.
Because you’ll have:
- social captions and post ideas
- follow-up messages that don’t feel pushy
- retail approach scripts (what to say and what to send)
- market conversations (so you’re not standing there like 😬)
- answers to price objections and awkward questions
- So you’re not sitting there thinking “ugh what do I say?” every single time.
Market Signage + Stall Assets
If you want to do markets, this is the stuff that makes you look like a real business instantly.
Artwork is designed you add your name and print.
So your stall doesn’t look like a hobby table. It looks established, tidy, and trustworthy.
Brand Assets + On-Brand Words
Logos, product names, descriptions, fonts, colours the whole “brand look” is already done.
So everything you put out feels consistent and professional… even if you’re not “good at marketing”.
And the best bit?
A Full Pick-And-Choose Marketing Library
You don’t have to do everything. You just pick what suits your personality and lifestyle.
This is where you get a stack of strategies you can dip in and out of depending on what season you’re in.
Things like:
- how to set up your socials simply (without trying to post 24/7)
- a Free Sample strategy (it works because it’s warm + human)
- flyers/posters so locals know there is a real food baker in town
- collaborations with aligned local businesses (naturopaths, gyms, wellness clinics, cafés)
- influencer marketing (with people in your community who also have a warm customer base, ready to meet you)
- live events, pop-ups, and local community opportunities
- loyalty strategies so customers come back
- seasonal drops (so you’re not reinventing the wheel every month)
- bundles + add-ons to lift your average order (boxes, bundles, “add this for $x”)
- subscription-style boxes (if you want predictable rhythm)
- whole-foods as an extra profit stream (on selling your ingredients co-op style, if it suits you)
Website + Online Store Training (If You Want One)
We show you what’s actually necessary (and avoid all the unnecessary work) if you do want a website or online store, we walk you through how to set it up simply including online ordering basics without turning into an exxy tech drama.
Lead Magnets + Email List Training
Because relying only on socials is stressful.
We show you how to build a local list using simple lead magnets (like free recipe eBooks), so you’ve always got a warm audience to sell to not just whoever Instagram feels like showing your post to that day.
Meta Ads Training (Optional, But It’s There)
If you want a way to get orders even when you’re not online, we’ll show you how to run a simple Facebook/Instagram promotion that points locals straight to your shop a bit like a small sign in the digital town square.
Bottom line:
You’re not starting with a blank page.
You’re starting with the photos, the words, the systems, the assets, and a whole menu of marketing options so you can get customers in a way that feels like you.
Book a call and we’ll look at the customer potential in your area, where you could sell, and what this could realistically look like based on how big or small you want to go.
BOOK A CALL
"How much could I earn
as a Primalista?"
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With this model, you can expect to earn somewhere around AU$1,500 to AU$5,000 (~US$1,000 to ~US$3,000) profit per month, depending on how often you bake and how you choose to sell (markets, stockists, pre-orders).
So what would you actually need to bake each week to make that kind of money? Here’s a rough guide.
Australia (AUD)
~5 hours/week → ~AU$250 profit/week (about 30 products)
~10 hours/week → ~AU$500 profit/week (about 60 products)
~15 hours/week → ~AU$750 profit/week (about 90 products)
~20 hours/week → ~AU$1,000 profit/week (about 120 products)
~25 hours/week → ~AU$1,250 profit/week (about 150 products)
USA (USD)
~4 hours/week → ~US$150 profit/week (~23 products)
~9 hours/week → ~US$350 profit/week (~54 products)
~13 hours/week → ~US$500 profit/week (~77 products)
~17 hours/week → ~US$650 profit/week (~100 products)
~22 hours/week → ~US$850 profit/week (~130 products)
That’s based on an average profit per product of around AU$8 / US$6.50 (with a mix of retail + wholesale) and the fact you’re batch baking at roughly 6 products per hour in a home kitchen so it’s not “one product at a time” energy.
These examples are gross profit from baking they include your ingredients + packaging, but they don’t include things like electricity, delivery, admin or marketing, because those bits look different for everyone. And that’s the beauty of this business: it’s flexible. You choose how you run it, what you take on, and how many hours you want to do.
During the training, we’ll help you set up simple systems so your energy goes where it counts on the things that actually grow your business.
Important note: this isn’t a get-rich-quick thing. It’s real work you’ll be on your feet in the kitchen for a few hours a week and your results depend on finding and serving customers in your area. We’ll give you the recipes, pricing, selling systems, scripts and support… but we don’t make earnings guarantees.
Book a call and we’ll look at what you’d want to earn and how much you’d realistically need to bake to get there.
BOOK A CALL
"How Much Does It Cost?"
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All Prices are in Australian Dollars.
With this model, you could earn between $1,000 and $5,000+ per month, depending on how often you want to bake and how you choose to sell with the potential to recoup your initial investment within 2–5 months.
Whichever option you choose, you’ll get a proven business licence with everything you need to start simply and grow locally including recipes, branding, training and support.
Membership is $130/month and gives you ongoing support, updates and community access, instead of paying a royalty on every product you sell.
We offer a 7-day Cooling Off Guarantee.
If you decide within the first 7 days that it’s not the right fit, we’ll refund you in full.
After that, if you decide to hang up your apron, just give us 7 days’ notice. If you joined on a payment plan and cancel after the cooling-off period, any remaining licence balance will still need to be paid in full, as you’ve had full access to the Primal Alternative brand, systems and intellectual property.
Based in the USA? View USD pricing here."What Happens On The Call?"
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Pretty much everyone who joins Primal Alternative has a conversation first.
Over the last 10+ years, we’ve had more than 1,400 calls with women who were exactly where you are right now: curious, interested, and wondering if this could actually work for them.
Because let’s be honest, this brings up a few questions.
Who am I to do this?
Will it work where I live?
Do I have enough time?
Could I actually make money from it?
And sometimes you just want to talk it through with a real person, get a feel for things, and see if it actually stacks up for you.
So here’s what happens on the call.
It’s a 30-minute phone conversation with me or one of our experienced Primalistas.
We’ll talk through why you’re looking to start something from home and what you want it to give you.
We’ll look at how much time you realistically have and what kind of setup would work around your life.
We’ll talk about your area, who your customers could be, how you’d sell, and what you’d want to earn and how that could actually happen.
You can ask anything you want, and we’ll walk you through exactly how the Primalista Licence works.
And if it looks like a good fit, we’ll show you the easiest way to get started so you’re not stuck trying to figure it all out on your own.
Most Primalistas are up and running within 2 to 8 weeks, instead of getting bogged down in council back-and-forth, pricing guesswork, or things like logos and labels.
BOOK A CALL
"What Happens When I Join?"
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When you join, you’ll get your login details to access the Primalista Licence training online.
From there, you simply start at the beginning: Module 1, Open for Business, Lesson 1.
You watch the lesson, take the action, then move on to the next step.
Most of the lessons are short and easy to follow, so you’re not sitting through long, overwhelming training videos. And if you prefer to read rather than watch, that’s fine too.
You can work through the training on your desktop, or use the app on your phone so you can listen or watch while you’re out walking, in the car, or whenever suits you.
Each time you finish a lesson, you tick it off and move on so there’s no guesswork about what to do next, and no bouncing around trying to piece it all together on your own.
One really important thing to know: you do not need to get your kitchen approved before you join.
In fact, it’s better not to start that process until you’re inside the training, because that’s where you’ll get the Primalista food safety program, cut-and-paste templates, and support to help make the approval process easier.
If you need help with forms or understanding what your council is asking for, we can support you with that too.
The whole point is that you don’t need to figure everything out before you begin.
You just need to join, start with Lesson 1, and take it one step at a time.
That’s how people stop circling the idea and actually get up and running.
"So How Did This All Start?"
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Hi, my name is Helen Marshall but you can call me H. I’m the founder of Primal Alternative (est. 2014).
For most of my life I tried really hard to be “healthy”… in the way we were all taught. Low fat, high carb, lots of gym, lots of willpower. I was even a personal trainer, so I preached it too.
Then in my late 30s, my health fell in a heap.
I’m talking constant nausea (like morning sickness all day), headaches, broken sleep, exhaustion, bloating, constipation, heartburn, aches and pains… plus the mental side of it anxiety, low mood, overwhelm, and that awful feeling of “is this just my life now?”
Doctors ran tests. Nothing “wrong.” Maybe IBS. No real solution.
In a desperate moment I blurted out, “I should just go gluten-free.” So I did. And a friend said, “Try Paleo.”
I thought it sounded ridiculous… and then I tried it because I had nothing left to lose.
Within weeks I felt noticeably better. The nausea eased. I slept. My body stopped screaming at me. I felt like me again.
So I trained as a Primal Health Coach, because I wanted other women to know: you’re not broken, and you’re not imagining it.
But here’s what kept coming up over and over…
Women would feel amazing eating this way… and then fall off the wagon on weekends.
Not because they “lacked discipline.”
Because they missed normal life food. Bread. Pizza night. Cookies with a cuppa. The easy stuff you grab when you’re tired.
And the gluten-free options in shops? Either full of fillers, long shelf-life ingredients, or they just didn’t feel good to eat.
So I started creating what I wished existed: grain-free “bread-y” foods and treats that actually tasted good, felt good, and made this way of eating doable long-term.
That became
Primal Alternative
The feedback was wild, people told me the products were life-changing because they could stay on track without feeling deprived. They could have pizza night and still feel good after. They could grab something convenient and not regret it.
And for me personally… it meant I could earn real income in a way that fit around family life, without having to choose between finances and being present.
After about 18 months of running the business myself markets, stockists, packaging, pricing, compliance, all of it I had this strong nudge:
There are so many women like me who would love to do this… but they don’t want to build the whole thing from scratch.
So I turned the model into the Primalista Licence a licensed bake-from-home business where the products, systems, training, pricing, marketing assets and support are already done.
A Primalista = a licensed Primal Alternative baker.
She makes and sells the Primal Alternative range from her own kitchen, in her own community.
You still do the work, of course. You still bake. You still show up.
But you don’t have to reinvent the wheel, second-guess every decision, or figure it all out alone.
If you’ve been looking for something that feels practical, meaningful, and genuinely doable you’re exactly who I built this for.
I am so glad you are here!
If you want to peek into my kitchen and the Primal Alternative story from the beginning, check out the short video below (it’s a few years old, so a couple of details have changed but you’ll get the feel for me and how this all started).
Love, H xx
Book a call and let’s talk through how this could look in your life, based on where you’re at right now.
"I was looking for something to replace my dwindling main job. I’m very efficient with my time and baking now, easy peasy. I've made some great Primalista sista friends. The Licence is very flexible you can bake what you want.”
Primalista Terri
"I knew I wanted to do something food related, but was not quite sure what or how as I had no experience in that industry. Until….one day I came across a post in my Instagram feed about the Primal Alternative business opportunity. It just felt right and I contacted Helen from PA immediately, and had my interview sitting in my car in a carpark! With support from my family, I signed up, and I feel it’s the best decision I have ever made.”
Primalista Gita
"I was interested in the Primalista Licence as it offered me the flexibility of working from home and utilising my baking skills. I was surprised at how quick the cashflow was. People stop me in the street or supermarket asking for the products and placing orders. It’s so great, and can work for anyone. It’s cruisey, but fluent and productive. The support is phenomenal. It’s so easy to love what you do when it works for you.”
Primalista Amie
"Okay, so what's inside the
Primalista Licence Training?"
The Primalista training is on-demand, so you can do it at home, in your own time. Watch, listen or read, whatever suits you, and simply start at Module 1, Lesson 1 and follow the steps in order.
To keep it simple (and reduce overwhelm), lessons are released weekly as you go. Don’t worry if you’re not “techy” if you can use apps on your phone, you’ll be fine.
OPEN FOR BUSINESS
In this module, we’ll get the necessary-but-boring setup stuff out of the way so you can get to the exciting bit (baking) quicker.
We’ll sort your business basics (ABN/EIN), point you through kitchen approvals and insurance, and help you get your head around those “terrexcitified” feelings that pop up when you’re about to do something new.
You’ll be set up properly under the registered Primal Alternative brand, with trademarked packaging, your own @primalalternative.com email address, and we’ll order your personalised Primal Alternative apron (fair-trade + organic) so you feel legit from day one.
You’ll also bake a couple of starter recipes, get clear on who the Primal Alternative customer actually is, and you’ll have access to our professional product photos (you could even post a few and say: “Coming soon!”).
And once you’re officially open for business, we’ll list you on the Primalista Directory on the Primal Alternative website so locals can find you and place orders and we’ll launch your business on the Primal Alternative social media too.
GET EQUIPPED
This is where we make your business feel real without you buying a bunch of stuff you don’t need. I'm all for a lean start up!
Over these two weeks you’ll decide what you’re going to offer first from the Primal Alternative range (we’ll help you choose a sensible starter menu), then we’ll guide you through the practical setup: equipment that’s actually worth it, packaging that is professional, what ingredients to order first, and how to set your kitchen up so bake days run smoothly.
You’ll also get access to our Profit + Ingredients Calculator, so you can plug in your local costs (if you want to), know your margins, and know exactly how much of everything you need to fulfil orders so you’re not guessing, overbuying, or lying awake wondering if you’ve got enough almond meal.
MAKING SALES
You’ll learn where to sell your products and how to make sales while still being you. Nothing pushy, nothing cringe.
We’ll walk you through the three proven selling systems Markets, Retail/Stockists, and Pre-Orders so you can pick the one that suits your life best as your starting point.
If stockists are your thing, you’ll get the simple “how to”, the scripts for having the conversation, and access to our Target Stockist Spreadsheet (so we stay respectful and don’t step on toes).
You’ll also get your Customer + Stockist brochures, learn the basics of invoicing so you get paid properly, and plug into our collaborations with Quirky Cooking and Low Tox Life both brands approached us to be the sole producer of their grain-free products, and that credibility flows straight to you.
And when you’re ready to grow, you’ll learn how to lift your average order with Boxes and Bundles plus how to set up a market stall that makes people stop, try, and buy.
Then, once you’ve finished the core training, you can book a 1:1 Clarity Call with me. We’ll celebrate how far you’ve come, clear up any little questions, and make sure you feel genuinely confident about your next step whether that’s pre-orders, cafés, or markets
RECIPES
This is where you’ll find the full Primal Alternative trade-secret recipe library — loaves, bagels, pizza bases and wraps, cookies, granola, gellies, seasonal favourites, packet mixes and more.
Everything is laid out clearly so you’re not spending months recipe testing or wondering what to bake next.
There’s also a Wholefoods lesson where I’ll show you how to on-sell ingredients and make healthy bulk food available in your area (if you want that extra income stream).
MONEY & ADMIN
This is a short module with two lessons that can genuinely change how you run your business (and your life), because it stops the “I’m busy but where’s the money?” feeling.
First, you’ll get a Profit First masterclass made specifically for Primalistas, taught by a Profit First professional. It shows you how to pay yourself first, put money aside for tax and running costs, and keep things clean and simple so you’re not guessing.
Then we make it practical with “Know Your Numbers” — how to manage your income so you can build a cash safety net, save, and create an investing pot over time. It’s not about being perfect. It’s about feeling in control.
“The money I make from Primal Alternative is my money to do what I want. It’s paid for our annual Christmas getaway, retreats, and even topped up my crypto and share portfolio. I wouldn’t have done that in another job — this gives me lifestyle and growth.”
Primalista Manda
SUPPORT
This is the module that helps you feel calm and covered.
If you’ve ever been put off starting a food business because you worry about “what if something goes wrong?” this is exactly why this exists.
You’ll find simple, step-by-step processes for things like customer questions or complaints, batch records, the very rare recall scenario, tech hiccups, and what to do if you need to pause for a while.
So instead of freaking out, you’ll just have a process to follow and support if you need it.
Book a call and we’ll talk through how you’d use this step by step to get up and running in your own kitchen.
"What Will Happy Repeat Customers look like?"
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“What If I’m Not Doing This Forever?”
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Honestly? Most women don’t start a bake-from-home business because they want to do it forever.
They do it for a reason. A season. Or sometimes, a lifetime.
Maybe it’s something flexible while the kids are at home.
Maybe it’s a runway into retirement.
Maybe it’s a passion project that balances out a job you’re over.
Maybe it’s a way to contribute to your community and feel like yourself again.
And yes some women stay for years because it suits them perfectly. Emily’s six years in and has a rhythm she loves:
“I’ve just never worked in the school holidays, I have four 10 week baking blocks a year… That’s probably why I’m still here. I don’t get sick of it because I just have a break.”
Either way, there’s no lock-in.
“Hanging Up Your Apron” Is Simple
If you ever want to stop, you can.
Just give 7 days’ notice and your membership ends.
When you “hang up your apron”, your licence ends too which means you lose access to the platform and everything inside it (the brand, recipes, systems, templates, updates and support), and you can’t sell Primal Alternative products or use the Primal Alternative brand anymore.
And honestly, I get it. People’s seasons change.
If this gives you confidence, skills, friendships, income or simply the feeling of “I did it”, that matters.
And Primalistas who have 'hung up their apron' say it best:
“It has been an integral part of my journey… Definitely helped me to grow a lot 🙏🏻”
Primalista Erika | NSW
“I’ve done things I never thought I could ever do; I’ve learnt business skills and met some amazing people.”
Primalista Leonie | NSW“It showed me that I can run my own business and that I can have a life outside of family life that is all mine. It got me back in the saddle so to speak.”
Primalista Tara | SA
If You Need A Break (Without Quitting)
Sometimes you don’t want to quit… you just need breathing space.
So we’ve built that in.
You can pause for up to 3 months with no monthly payments if life happens.
And if you want to keep your spot in the network and take a longer baking break, you can go on Extended Leave for $39/month it keeps everything “on ice” so you can step back in when you’re ready.
Book a call and let’s talk through whether this could work for you, in this season of your life.
BOOK A CALL
“I love Primal Alternative it’s so do-able! No more day dreaming of starting my own business because I’ve actually made it happen! And there’s no prouder feeling of seeing something fabulous, healthy & wholesome YOU’VE made on the supermarket shelves. This business actually changes lives."
Primalista Helen NSW
“If you want to work from home to spend time with your little ones or just want an income for you it’s perfect and H really helps you and is happy to answer any questions”
Primalista Tash QLD
“I was keen to focus on my health and to find something creative where I get to connect with people. Since joining Primal Alternative I’ve had some great feedback and met some beautiful people, I’m eating better and focussing on my gut health journey. There’s a super helpful, supportive, and friendly community. It’s a brilliant biz model. I love it. I was on the fence for 4 years and can’t believe I didn’t start sooner!”
Primalista Manda QLD
