Meet the Primalistas
Primalista Selling System #1: Farmers’ Markets
Farmers’ markets aren’t for everyone — and that’s okay.
But if you love being out in the community, chatting with customers, and want a solid, proven way to launch your bake-from-home business, this system is powerful.
This is Selling System #1 inside the Primalista Licence.
We show you exactly how to:
• Set up a beautiful, professional Primal Alternative branded stall
• Choose the right equipment, props and layout to stand out from day one
• Use ready-designed banners and artwork (just add your name and print)
• Display clearly labelled, packaged products that customers can pick up and read
• Offer the right size tasters
• Ask simple, natural questions that turn browsers into buyers
• Confidently engage with your market community
• Manage leftover stock smartly so nothing goes to waste
This isn’t about guessing your way through your first market. It’s about stepping in prepared, polished and profitable.
Farmers’ Markets are one of three proven selling systems inside the Primalista model — alongside Retail (stockists) and our Pre-Order System, where customers order directly from you in advance.
If you’d love to become part of your local foodie community and see your stall become a regular favourite, this could be the perfect place to start.
Book a call to see if the Primalista Licence is right for you:
www.primalalternative.com/call
Primalista Selling System #2: Retail
Ever wondered what it’s like to see your grain-free products on the shelves of local grocers, cafés, health stores or naturopaths?
This video walks you through our proven Retail System — one of the three ways Primalistas sell.
Inside the training, you’re not left to figure it out alone. You get:
• Step-by-step guidance on how to approach stockists
• Simple phone scripts for making introductions
• Questions to ask when meeting in person
• Professionally designed brochures
• Profitable wholesale pricing guidance
• A ready-to-use Stockist Agreement (so you get paid on time, orders flow consistently, and your products are stored correctly)
This isn’t about cold-calling random shops and hoping for the best. It’s about building aligned local partnerships that work for both of you.
If becoming a trusted, local healthy food provider — with your products stocked in your community — sounds like your kind of business, this system could be the perfect fit.
Book a call to see if the Primalista Licence is right for you:
www.primalalternative.com/call
Primalista Q&A: Real Stories from the Info Session | Feb 2026
This is a snippet from our February 2026 Primalista Info Session.
If you’d like to watch the full session, you can head to
primalalternative.com/replay
But if you’re curious what it’s actually like to be a Primalista, this is the bit you’ll want to see.
Cute AI caricature (trending at the time of recording!) of the actual info session, but 100% real Primalistas in the video!
You’ll meet Ali and Mles from New South Wales (five years in and still going strong) and Emily from South Australia (over six years as a Primalista). I asked them the real questions:
• Did they have any hesitations before joining?
• What does a normal week look like?
• How did they first get the word out?
• What would they say to someone sitting on the fence?
• Why would Emily happily pay the licence fee just for the recipes alone?
• And what about territory — are there “too many” Primalistas in one area?
It’s honest, practical, and straight from the women actually doing it.
If you’ve been quietly wondering whether this could work in your life… this is a great place to start.
Primalista Panel 2025 — Real Women. Real Kitchens. Real Results.
Curious how a bake-from-home business actually works day-to-day?
In this candid panel from Virtual Open Week 2025, three experienced Primalistas share the wins, wobbles, and what they’d do again. You’ll meet Emily (SA), who’s kept her business thriving for six years by baking only in school terms; Manda (QLD), who swapped corporate grind for creativity and community (and a surprisingly lucrative “lifestyle bank” for staycations and investments); and Gail (VIC), a long-time grain-free advocate turning local connections into loyal customers.
What we cover The moment each of them said “yes” — and the hesitations they had before that. How to structure a Primalista business around family, school holidays, and other work. Practical wins: essential-service launches, stockist partnerships, packet-mix efficiency. Council approval in plain English: inspections, simple non-negotiables, annual renewals. Kitchen set-ups and storage (from walk-in pantries to “Bunnings tubs on wheels”).
Serving gluten-free customers safely while keeping compliance clean (naturally grain-free). Gentle, effective customer acquisition: local groups, collaborations, samples, and word-of-mouth.
Who this is for
You want meaningful, flexible work you can run from your own kitchen.
You care about real food and want a proven model (without reinventing labels, safety docs, and recipes). You prefer support over solo — training, community, and a founder who picks up the phone. Your next step Join us now - sign up here www.primalalternative.com/licence
Or book a Primalista Discovery Call www.primalalternative.com/call
We’ll check fit for your goals, time, and local demand, and map how much you’d need to bake to hit your income target. No fluff — just a practical, personal assessment.
Primalista Panel 2024
Meet real-life Primalistas who were once in your shoes and discover what motivated them to join, how they handle challenges, and their secrets to success. Get a glimpse into a day in the life of a Primalista, learn how they balance work and family, and hear their best tips for growing a thriving home-baking business.
The panel discussion featured 4 active Primal Alternative listers (Bron, Tash, Neroli, and Jen) discussing their experiences becoming and operating as Primalistas.
Key topics covered included:
- What motivated each Primalista to join the Primal Alternative and how they got started
- A typical day in the life as a Primalista and how they balance baking with other responsibilities
- The most challenging aspects they faced in getting their Primal Alternative businesses up and running, particularly around dealing with local council requirements
- Proud or successful moments they've experienced as Primalistas, such as positive customer feedback and growing their customer base
- Their overall experience with the Primal Alternative community, describing it as very supportive, collaborative, and non-competitive
- Advice they would give to someone considering becoming a Primal Alternative Producer AKA Primalista.
Plus, find out how Primalista Neroli went from winning the door prize in 2022 to becoming a featured panelist—maybe next time, it could be YOU! Ready to join our awesome team?
Book a call here www.primalalternative.com/call
Baking Demo with Manda
Primalista Manda makes a batch of Fat & Seedy Bread (AKA Low Carb Loaf) with a bowl and spoon!
Does it look easy? Do you think you could do this?
Bake-along with Primal Alternative Founder H!
Curious to try some Primal Alternative products before signing up as a Primalista? Our range of real-food ingredients might already have you excited—but there’s something about actually baking the recipes yourself, right? If you’re thinking about producing these products in your own kitchen, you’ll want to experience the process firsthand!
That’s why I’m inviting you to bake along with me. We’ll make a Primal Alternative-inspired loaf (not an official product but very similar). It’s the perfect way to see if this baking style feels like a fit for you! And, when you join as a Primalista, you’ll get immediate access to three of our authentic recipes in your first 7 days.
Most of our Primalistas sign up without having tried a single product—but they trust the brand’s reputation. We’ve been around for over a decade, loved by thousands of customers, and proudly recommended by naturopaths, nutritionists, and doctors. We’ve even collaborated with health leaders like Quirky Cooking and Low Tox Life.
This business model is built for a domestic kitchen, so yes, you’ll be able to bake a batch of 12 loaves in one go! While our loaves bake, I’ll also be answering some FAQs about becoming a Primalista.
Let’s get baking together!
Ingredients: 120g zucchini/pumpkin, 150g blanched almond meal, 120g tapioca flour, 4 eggs, ½ tsp salt, ½ tsp bicarb soda, 1 tsp apple cider vinegar.
Primalista Panel 2023
Thinking about becoming a Primal Alternative Producer AKA Primalista? Want to hear from someone who was once in your shoes and took the leap?
Good idea - it's great to research and hear from real life Primalistas.
Which is why I hosted this Primalista Panel back in August 2023 and you can watch it now. I ask the Primalistas the most common questions Potential Primalistas have.
Join me Primal Alternative Founder, Primalista Micky NSW, Primalista Pip, TAS, Primalista Melissa NSW, Primalista Neroli WA.
Primal Alternative Mini Documentary
Meet H the Founder of the grain free food company Primal Alternative.
Find out why the business started and why H is passionate to help people on their health journey with her life changing products.
Learn how the products transform the lives of customers by providing honest real food convenience without compromise.
Learn how H then went on to share her successful business model with other women health enthusiasts who love to bake.
Primalista Panel 2022
Get to know Primalista Rosie, Primalista Manda and Primalista Ash as we run through your questions.
Questions include:
- Is my kitchen too small?
- Is my oven big enough?
- Do I have to change people's thinking?
- What if I am a failure?
- Do I need a seperate bank account?
- How did your biz go during covid?
- Have you had any supply chain issues?
- Have ingredients prices gone up? Is there the same demand?
- What happens if another Primalista opens in your area?
- I'm not a pushy person & lack confidence, can I still do this?
- How are website referrals managed?
- How does the online shop work?
- Is it really collaborative or is it competitive?
- Can I make and sell things alongside Primal Alternative?
- Do I need a Thermomix?
- Can I do this in a commercial kitchen?
Meet the Primalistas
Meet Primalistas Rosie WA, Ash QLD and Gita NSW to find out:
- Why they joined Primal Alternative
- Is there really a 'sisterhood' - or will I be by myself?
- How many stockists do they have
- How much do they bake and how many days a week
- Can this be done around kids and school hours?
- Can this be done around full time work?
- Can you find balance with this?
- Is being a Primalista offer flexibility?
- Do you get referred customers from the Primal Alternative website?
- Is there room for more Primalistas?
- What do you do if you want a week off?
- How you can combine your house work & baking in one and be HOME!
- Do I need to be good at accounting??
- Which is the most popular product?
- Why didn't you just do this yourself from scratch?
- Primalistas top tips and message to YOU if you are on the fence
Kickstart a Fun, Thriving Bake from Home Business
Meet Primalistas: Jim, Amie & Tanniell
Find out:
- Why Jim quit his martial arts school during lockdown to become our first bloke Primalista
- How Tanniell feels about quitting her day job in retail to focus on Primal Alternative
- Why Amie, a professional baker added to her business with the Primalista Licence
Primalista Survey
Primalista Survey Results are in!
A whopping 65% of our Primalistas completed this short survey.
I asked them questions about the market, their investment, their personality, making a sale, getting council approval
I feel utterly blown away and humbled by these amazing results! I am truly honoured to co create the Primal Alternative business with these incredible human beings!
Getting Started
How easy is it to get started as a Primalista? Meet some of our Primalistas across Australia and listen to their stories of how they got started.
We cover:
- Council registration - is it hard, does it take long?
- How long does it take to get up and selling?
- Is it hard putting yourself 'out there' with stockists?
- Is there much support?
Becoming a Primalista During Uncertain Times
Over 25 inspirational women became Primal Alternative producers during uncertain times.
Meet some of the Primalistas who started their Primal Alternative business during the pandemic and find out what it's been like for them.
Becoming a Primalista During Uncertain Times Part 2
Thinking about starting a Primal Alternative business but feeling unsure because of uncertain times? Here’s the thing—people still need to eat, and if they value real food, they’ll keep buying it. During COVID, our Primalistas saw increased orders and strong demand. They didn’t put their dreams on hold—and many now have thriving bake-from-home businesses to show for it. Don’t wait for “perfect.” Start where you are, because the 'uncertain times' continue on!!
