What if you could create an income that fits around your life — from your own kitchen?

 

Imagine being your own boss, choosing your hours, and earning money in a way that feels purposeful. 


🌿 A business that supports your family life instead of competing with it
🌿 Work that helps your community by offering healthier food options
🌿 A network of like-minded bakers who “get it” and cheer you on

That’s what being a Primalista is all about.

Save My Free Spot

What’s Happening During Virtual Open Week?

  • Info Session
    Get the inside scoop on how the Primalista Licence works — from baking in your own kitchen to finding happy, loyal customers.

  • Primalista Panel
    Hear real stories from women already doing it. They’ll share the wins, the wobbles, and what life looks like as a Primalista.

  • Live Bake-Along
    Join us, in the kitchen for a relaxed bake-along. You’ll see just how easy (and fun!) Primal Alternative grain-free baking can be.

And throughout the week, you’ll discover how:

  • This model can flex around your life (part-time or full-time)

  • You can create products people love — and keep coming back for

  • A supportive community makes the journey easier and more joyful

 

Come and check out an opportunity where your work aligns with your values, you help others and feel fulfilled.

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When you register for the Virtual Open Week we'll send you a link to join the events, reminders, recordings - plus a shopping list so you can join me for the Bake Along on Friday!

Enter your email address below to register for the Virtual Open Week and unlock the secrets to a baking business that will transform your life.

By registering, you'll receive updates and exclusive access to the Virtual Open Week. Don't worry, we respect your privacy and won't spam you. Get ready to take the first step towards a fulfilling and rewarding baking business journey!

This is for you if you’d love to…

Feel proud sharing nourishing, homemade food from your kitchen

Be part of a brand that shares your values and ethos

Have the support of a strong, welcoming community of home bakers

Earn extra income in a way that works for you

Build on the foundation of an established, trusted brand

Shape your work around your life, not the other way around

Return to work with the flexibility to still be at home

I’m In! Reserve My Place

What Potential Primalistas are saying about the Virtual Open Week

 

About Your Host 

Hi, I’m H! 👋

I know what it’s like to feel bloated and unwell from regular bread — and I also know how hard it is to find work that feels meaningful while still fitting around family life.

That’s why I started Primal Alternative: a grain-free food brand that brings back the favourites — bread, pizza, cookies, pastry, bagels — made with real, clean ingredients and no nasties. My health coaching clients called these recipes “life-changing” because they made eating well simple, enjoyable, and sustainable.

Instead of scaling up into a factory (not my vibe!), I created the Primalista Licence — a way for women to bake from home, sell locally, and be part of a supportive community.

Today, I get to:

  • Work alongside incredible women in our Primalista Community

  • Collaborate with inspiring friends like Jo from Quirky Cooking + Alexx from Low Tox Life

  • Do meaningful work that nourishes both me and my community

Most Primalistas started with no business or baking background — just a desire for something more flexible, fulfilling, and fun. And now? They’re baking from their own kitchens, supplying markets, IGAs, cafes, and health food stores.

If you’ve been craving a way to create work that feels like you — I’d love to show you how.

Together we can change lives, one loaf (or cookie!) at a time. 🍪