inspiring speaker on real food, value based business in wellness & creating a life you love.
Helen’s mission is to empower people to be accountable to their purpose with a new business model of freedom – the Primalista Licence.
The model was born from a desire to share a successful grain free food business model. As a health coach, Helen saw first hand how people ‘fell off the wagon’ as they missed comfort food staples like bread, pizza, pastries and cookies. So she created nourishing alternatives to the foods everyone loves and they literally sold like hot cakes.
Helen gets the struggles many face finding a vocation that aligns with their values. She packaged everything she’d learnt about creating a food business from home whilst on a healing journey, raising a family and designing a lifestyle around the things she loves.
The Primalista Licence meets the needs of many people in all areas of their lives: vocational, financial, mental, spiritual, social, physical & familial. To date over 291 Primalistas have joined Primal Alternative in Australia, New Zealand, USA & UK.
Before ditching the rat race, she was a Fitness Instructor and Personal trainer then a Business Manager for a leading recruitment company in the city. Helen has interviewed people all of her life listening to their desires around health, work and lifestyle and has combined those skills to bring her greatest contribution yet – the Primalista Licence.
Helen lives on 100 acres of wilderness in Albany, WA with her husband Mike and their teenage children Sam & Milly. She likes Body Balance, Body Step + Body Pump, massage, coffee with her bestie, sunbathing, meditation, walks in nature and champagne in the spa.
Personal Story Highlights
- After a hideous health crisis leads her to ditch grains, seed oils and sugar she qualified as a Health Coach to inspire others to reclaim their health
- She then got a kick back that eating “real food” is time consuming and people missed bread!
- Helen offers to bake primal alternatives to the food people love which was the birth of the Primal Alternative brand.
- Her Primal Alternative products were a hit at local Farmers Markets, gourmet pizza shops, cafes and health shops but Helen wanted to bring the products to the whole of Australia
- The idea of factory manufacturing did not light her up, so acting on inspiration she licensed her successful baking business so that other
women, who have a passion for clean living to do what they love, can also make a difference to the health of their local communities
- The Primal Alternative brand now has over 185 Primalistas (local primal alternative producers, men & women) and over 400 stockists in over 4 countries, and growing.
- Helen broadened horizons for the brand by collaborating with Quirky Cooking’s Jo Whitton, as well as Chef Pete Evans, to create collaborative product lines.
- Helen has over 30 years experience in the health & wellness industry.
- Helen has been recognised as a Finalist in the Ausmumpreneur Awards for Product Innovation & Making a Difference; and a Finalist in Home Based Business ACCI Business Excellence Awards
As seen at…
Helen has been a speaker at the following events
- Wellness Basecamps across Australia
- Wellness Summit in Melbourne 2018 and 2019
- Virtual Wellness Summit 2020
- Quirky Cooking live events across Australia
- ‘Kultured Wellness’ event in Perth
- ‘Business in the Kitchen’ at Denmark WA Chamber of Commerce
- ‘Food For Thought’ in Albany WA
- Various Paleo workshops in WA
- An inspirational talk at ‘Paddock + Farm’ in Perth
- Key Note Speaker at ‘We Shine’ – Women Entrepreneurs of The Wheatbelt 2019
- Presenter at Low Carb Lifestyle Long Weekend by Tracey McBeath
And featured on the following podcasts:
- Straight Talking Naturopath
- A Quirky Journey x 3
- Primal Blueprint Podcast x 2
- That Paleo Show x 2
- Fat Burning Man Show
- Health Evolution Podcast
- Wellness Women Radio
- Low Carb Conversations
- Health Happiness & Humankind x 2
- Love & Guts
- Wendy’s Way
- Up For A Chat
- Reconnected Me Podcast
- The 4 Blades Podcast
- Spirited Sisters
- On Track with Karen Martel
- Aligned U
- Our New Normal
- Be Your Own Super Hero
- Self Love Podcast with Kim Morrison
- On the Couch with MFR
Guest Mentor for:
- Alexx Stuart from Low Tox Life
- Kristen Pavex Wholly Nourished Hub
- Health Evolution Collective
Helen is a fun lively and inspiring guest and loves to chat about overcoming fear, overwhelm, moving though a health crisis to living your best life.
Other topics she presents on include:
- How to ditch deprivation and apply long term dietary and lifestyle changes
- Community & values based success
- Breakdown to Breakthrough Health Story
- Clean up your lifestyle to hear your inner guide
- Creating a Food Business and Brand from scratch and on a budget
- Collaborating with industry leaders to grow your reach
Helen is also happy to ‘go with the flow’ and create a show or presentation that best suits your audience based on her experience and expertise.