Helen Marshall
Real food. Real business. Real freedom.
Inspiring audiences to discover how food, business, and lifestyle can align for more health, purpose, and joy.
Helen’s Mission
Helen Marshall (H) is the founder of Primal Alternative and the creator of the Primalista Licence — a unique business model that empowers women to create home-based baking businesses built on real food and real values.
What began as a way to share her own grain-free recipes has grown into a global movement of over 350 bakers across Australia, New Zealand, the USA, and the UK since 2017.
H’s mission is simple: to inspire people to reclaim their health and design lives that truly work for them. As a speaker, she blends personal story, business wisdom, and practical takeaways that leave audiences uplifted and motivated to take action.
What H Brings to Your Audience
H is an engaging, down-to-earth speaker who offers warmth, humour, and hard-earned wisdom. Audiences connect with her story of overcoming health challenges, leaving the corporate grind, and building a thriving purpose-led business from scratch.
Your audience will walk away with:
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A fresh way of looking at food — why ditching grains, sugar, and seed oils can be life-changing.
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The truth about “values-based business” — how to build something meaningful without burning out.
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Practical steps for creating a life and career that align with health, family, and lifestyle priorities.
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Inspiration from someone who turned an everyday skill (baking) into a global movement empowering women worldwide.
Personal Story Highlights
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Experienced a major health crisis that led her to eliminate grains, sugar, and seed oils, and retrain as a Health Coach to inspire others.
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Created nourishing alternatives to bread, pizza, and cookies — which quickly became a hit at markets, cafes, and health shops.
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Licensed her baking business model so other women could run food businesses from home, leading to 350+ Primalistas and 400+ stockists worldwide.
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Collaborated with Jo Whitton (Quirky Cooking), Chef Pete Evans, Alexx Stuart (Low Tox Life), and Elyse Comerford (Well Belly Health) to expand the range and reach.
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Brings 30 years of health & wellness experience, blending fitness, business, and food entrepreneurship.
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Recognised as a finalist in the AusMumpreneur Awards (Product Innovation & Making a Difference) and the ACCI Business Excellence Awards (Home-Based Business).
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Host of the Primal Alternative Podcast, with over 120 episodes and a loyal global audience.
As seen at…
Helen has been a speaker at the following events
- Wellness Basecamps across Australia
- Wellness Summit in Melbourne 2018 and 2019
- Virtual Wellness Summit 2020
- Quirky Cooking live events across Australia
- ‘Kultured Wellness’ event in Perth
- ‘Business in the Kitchen’ at Denmark WA Chamber of Commerce
- ‘Food For Thought’ in Albany WA
- Various Paleo workshops in WA
- An inspirational talk at ‘Paddock + Farm’ in Perth
- Key Note Speaker at ‘We Shine’ – Women Entrepreneurs of The Wheatbelt 2019
- Presenter at Low Carb Lifestyle Long Weekend by Tracey McBeath
And featured on the following podcasts:
- Straight Talking Naturopath
- A Quirky Journey x 3
- Primal Blueprint Podcast x 2
- That Paleo Show x 2
- Fat Burning Man Show
- Health Evolution Podcast
- Wellness Women Radio
- Low Carb Conversations
- Health Happiness & Humankind x 2
- Love & Guts
- Wendy’s Way
- Up For A Chat
- Reconnected Me Podcast
- The 4 Blades Podcast
- Spirited Sisters
- On Track with Karen Martel
- Aligned U
- Relauncher
- Our New Normal
- Be Your Own Super Hero
- Self Love Podcast with Kim Morrison
- On the Couch with MFR
Guest Mentor for:
- Alexx Stuart from Low Tox Life
- Kristen Pavex Wholly Nourished Hub
- Health Evolution Collective
Featured On
Suggested Talking Points
H brings warmth, humour, and real-world experience to every conversation. She loves exploring themes that inspire audiences to rethink health, business, and lifestyle, including:
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From passion to purpose: how to turn what you love into a meaningful business.
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The truth about the wellness industry: hidden traps and how to avoid them.
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Values-driven success: why aligning business with lifestyle and purpose matters more than ever.
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Food freedom made simple: real food swaps that keep health sustainable (without deprivation).
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Lessons from 350+ women: what H has learned about building businesses from home, community, and resilience.
H is also flexible and happy to shape a conversation around what will best serve your audience, drawing on her 30+ years in wellness, food, and entrepreneurship.
Invite Helen Marshall to speak
H is based in Western Australia but available for speaking events
throughout Australia and online.
